CLIENT Wm Grant and Sons Ltd
EVENT European Distributors’ Trip
LOCATION Dublin and the Scottish Highlands
DATE March 2016
Ten clients arriving from all over Europe, five distilleries to visit in two countries, and just four days to do it in. A tall order? Perhaps! But all part and parcel of the ECS service. And with seven international incentive trips booked for 2016, it just shows that a little genuine creativity goes a long way when you want to bring your brand closer to your customers.
Wm Grant and Sons Ltd is our oldest client and the team never fails to set us fabulous challenges to help them maintain their enviable brand position. In March 2016, we were delighted to organise, manage and deliver a detailed itinerary of distillery tours and entertainment, providing their visiting European guests with a genuine flavour of traditional Scottish (and Irish!) hospitality along the way.
From the Tullamore Dew distillery in Ireland to Grants and Hendricks in Girvan, Ayrshire, and then onto the Balvenie and Glenfiddich distilleries in Dufftown, we knew our group would be covering a lot of ground so our strategy was a fine balance of education and entertainment with a host of little personal touches to help our guests relax and enjoy the whole experience.
Our guests covered hundreds of miles with us during their four-day trip, experiencing first-hand the passion behind some of Scotland’s and Ireland’s best loved premium spirits. With tasting sessions, tutored nosings, highland games and some fabulous fine dining it was, without doubt, a trip they’d remember for a very long time.
A fine balance of education and entertainment with a host of little personal touches to help our guests relax and enjoy the whole experience.